We know that in the realm of packaging, the colour of the packaging is among the essential elements to attract customers. It’s more prominent than other components like shapes and graphics. It is vital to packaging. The primary reason is the psychological effect of colour is highly personal and addictive.
How Colours Trigger Feelings?
The colours are vibrant and powerful. It can trigger thoughts and feelings, regardless of whether they’re positive or negative. People’s experiences influence the way we respond to subtleties. Because of this, the colours used in the packaging can create feelings and thoughts about the product before the buyer even has a clue about the merchandise. The key is this: to ensure that the colours aid in the success of the connection to the customer you are aiming at, it is essential to know the specifics of every colour you choose to use.
Read Customer Mind
Make sure you keep your customer’s focus on their needs at the forefront of each colour selection in your packaging. Whatever their age, gender, economic situation, or education, get inside your customers’ heads and determine why they want to purchase. Before choosing the colour, consider specific cultural beliefs and values you want to attract.
Tell Your Brand Story
What is the goal that you want your products to achieve? How do you hope your custom packaging communicates to the customer? Do you send a calming message or perhaps just a bit of amusement? Are you addressing the health and well-being of people, or do you want to make customers feel better or assist in solving the issue? Whatever the case, you must ensure that your colours communicate the correct message. With these crucial aspects in mind, we will look at the colours used in the packaging and the purpose of the colours.
In the field of psychology, colour is considered to be space. It symbolizes the innocence of equality and the possibility of new beginnings. It’s an excellent choice for designing a logo representing purity, cleanliness, efficiency, and cleanliness.
Black is a ferocious shade that signifies control and power. When used as a colour for packaging, it is likely to be noticeable, making the product appear more robust and impressive than average and providing a more favourable impression of value. It communicates sophistication, class and sophistication.
Like grey or white, It is also possible to add a second colour inside the packaging, black, to alter the significance. The gold or silver foil stamp adds elegance to draw in more buyers. Red can have sexual or sexual negative connotations. The rose or pink varieties can be softer and more attractive to women. The magenta or fuchsia make it more appealing and unique to many customers. The brighter the colour is, the minor threatening the message will appear.
In general, blue is the safest colour to choose, but it is possible to make an error that can result in simple, boring packaging. Selecting the blue packaging based on the market you intend to target is crucial, and adding attractive finishes and textures to give the product a look. A more bottomless blue suits formal requirements, while vibrant electric blue appeals to younger customers.
Blue is a colour psychologically associated with honesty and reliability, as well as with strength and harmony. The bluer packaging, the more severe the traditional and professional the product is perceived to be. The brighter the packaging, the softer and more creative the result is believed to be. Blue packaging may also refer to something that helps the buyer’s peace of mind.
The use of red draws the focus of your product, stimulates the senses, and entices potential buyers because red represents life, energy, passion, excitement and strength. Dark tomatoes are regarded as luxurious and professional. In contrast, vibrant tomatoes are exciting, emotional, and generally less expensive than dark reds. Adding gold or silver to your designs or printing the packaging in red will boost the value of your product.
A colour which symbolizes equilibrium and peace, green can be associated with prosperity, security and the growth of one’s business. It’s an excellent choice for pharmaceuticals and organic and natural products. Green signifies healthy, organic and natural items. Dark green represents the highest quality and elegance. Gentle or light green is the most effective and eco-friendly. Green packaging is typically the most appropriate option for packaging. And when it is paired with decorative designs or colours that appeal to your intended customers, it’s much more efficient.
It’s a sign of fun and profitability. In psychology, orange represents confidence in self-confidence, exploration and friendship. Although certain variations of orange might appear cheap, adding orange with a different hue can change the message and boost its value.
The colour yellow is linked to innovative ideas. It stimulates the mind. It has also been proven to aid in helping make better decisions, making it an ideal option for crowded markets. In terms of colours for packaging, yellow is a sign of something new and unique or an affordable product. With its upbeat and cheerful energy, it draws children and young people. The packaging in yellow is ideal for products that aim to inspire or bring joy.
As the ocean does, turquoise represents clarity of mind and communication. A relaxing colour for the soul could boost the body’s vitality and stimulate positive thinking. The colour turquoise is perfect for medical facilities and professionals. Using turquoise packaging for cleaning supplies is ideal since it displays natural beauty without being too formal or sterilized.
Using violet in packaging can provide extraordinary luxury, pampering or exclusivity, particularly when paired with gold or silver decoration or printing. Violet is synonymous with the highest standards of creativity, spirituality and individuality. Packaging holistic products or anything related to spirituality is a perfect colour match. Purple packaging is more common for women and the younger market than the older generation. However, it is slowly becoming more fashionable.
The packaging in pink is soothing and doesn’t make you feel scared. It’s generally an excellent choice for products that target women, including cosmetics and beauty, fashion and romance, since it’s positive, caring and soothing. Pink is feminine and youthful in soft hues but more intense and livelier when it is darker in shades. Combining more intense shades of pink gives the appearance of elegance and power. The thin, dusty pink packaging appeals to an older and more sentimental clientele. Using neon or bright pink can suggest a cost-effective and trendy product attractive to teens.