People may think generating and nurturing leads through a webinar is a simple task. We cannot avoid making an effort. One of the best marketing strategies is to host a webinar; it will help your business to compete in today’s digital business.
Through a webinar, you can sell off your products and services. It will be a great start to spread brand awareness and increase conversion sales. Even though, people coming to your webinar do not mean they will purchase the products or services you promoted.
Before that, you must promote your webinar to get the right audience through presentation videos about your product or services in an educational way. It’s essential to generate as many top-notch leads as possible and nurture them well.
Here are five ways to generate and nurture leads that you can follow:
1. Identify the Audience
First, you must know your target audience who will buy your promoted product or service. To understand your audience, create a buyer persona map to gather information about them.
Then, how do you gather the information? Surveys, online research, customer data, analytics tools, and a list of people who registered for a webinar are excellent ways to understand your audience and adequately conduct webinars.
The most critical elements to gather information through a buyer persona map are age, gender, location, education level, interests, job title, purchase motivation, and buying concern.
By creating a complete registration form, you can be sure that you are aware of the persona of your webinar.
2. Create a Landing Page
Following the information you have gathered, you need a landing page that stands out to the audience. The landing page aims to encourage potential attendees to register for the webinar.
The important thing is to give a compelling title. Provide informative messages to the visitors explaining why they should register for your webinar and telling them about the benefits of the webinar.
Highlights that the webinar is free to get more people to sign up. If you don’t explain the cost first, they probably won’t ask and instead won’t sign up.
3. Promote Your Webinar
It would be best if you promote your webinar to reach your target audience as much as possible. There are some ways to promote your webinars, such as through social media and paid advertising.
Creative design and copywriting skills are critical factors in promoting on social media. Create an engaging social media display to attract visitors. There are a lot of social media platforms that you can use, such as Instagram, Twitter, Facebook, etc.
Using paid advertising, you need to spend the amount of money on promoting your webinar. Don’t hesitate to spend the amount of money if you want to get a large audience for your webinar.
One of the most acceptable ways to advertise your webinar to a broader network and attract a larger target audience is through paid advertising.
4. Offer On-Demand Webinar
Some people who sign up for your webinar may suddenly be unable to attend it live.
More people will register for your event if you provide a replay or let them access it. They want access to the content wherever they are and whenever they want.
You can keep promoting the event after the live date and continue to generate leads thanks to on-demand access.
Therefore, choosing a platform to hold a webinar that enables replays to reach a larger audience is crucial.
5. Follow-Ups To the Attendees
It may be difficult for the attendees to recall your webinar because of other activities they are involved in. To nurture leads, you need to send follow-up messages from the next day of your webinar.
You can use the email to follow up with the attendees by sending an email thanking them for joining. Additionally, you can request feedback on the webinar.
When it comes to generating and nurturing leads for your webinar marketing, there are numerous options.
Increasing the chances that they will attend the webinar, buy the product or service, and put the effort to nurture the relationships.
When you can increase the quantity and quality of leads you’re generating, you will be able to increase revenue by optimizing your webinar conversion rate.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro