Last Updated on March 17, 2024 by Jawad Ali

If you manage a Facebook Business Page, you are aware that your page’s organic reach is decreasing through the social media platform. Its average reaches organically on Facebook is 2.2 per cent. That means that when you have 1,000 fans, only 20 will see your latest posts and updates on their feeds. It sucks.

Facebook’s algorithm mainly determines the number of people who will see your posts, but there’s something you’re able to do to improve the number of people who see your posts and increase engagement. That is, you should post content at the correct times.

Hootsuite’s team of experts analyzed millions of Facebook posts to determine whether certain times and days are more popular on Facebook than other times of the day. Read on to discover the results and learn how to determine the best timing to post, tailored to your profile and target audience click here.

Do the best times for posting on Facebook exist?

Before we go to this topic, remember that every grandma and everyone else has researched the most effective times to make posts on Facebook (and various other online networks), and the results can vary significantly. To find the most effective time posting on Facebook, you must look into your followers and Facebook analytics. This is because those times when you can benefit from other social media companies can fail on your account.

In the end, recency is a significant ranking factor for Facebook. Therefore, if you’d like to increase your chances of being on top of users’ feeds, you need to post whenever they’re on the internet.

If you’re new to Facebook and don’t have a fan base, you might not know precisely when your intended audience is online. If that’s the situation, you should begin posting at the best time, which Hootsuite’s team of social media experts discovered in their research.

If you have a following, It’s straightforward to identify the most effective times to share your content on Facebook, especially with the appropriate tools. Check out these tips for specific information!

The best time to publish on Facebook is at the time of posting on Facebook

According to Hootsuite’s research, the most famous moment to share on Facebook is from 8:00 am to 12:00 pm on Tuesdays and Thursdays.

However, as we mentioned previously, this isn’t fixed in the stone. They are subject to change depending on the activities of your follower and previous performance followerspro.

Here’s a great example of Hootsuite’s analysis of their personal Facebook data.

This heatmap created by Hootsuite Analytics shows that most of Hootsuite’s fans on Facebook arrive online around 7 am PST on a weekday. It makes sense for Hootsuite’s media team to share content on Hootsuite’s page on Facebook at that time, wouldn’t it?

Actually, no.

The team considered Hootsuite’s performance on previous posts and activity with followers. It was found that the most effective moment to make a post to Hootsuite’s page on Facebook is between 6:15 am and 1215 pm PST on weekdays.

“These times are most effective for us, because this is when people tend to have the biggest gaps in their schedule and are available to check social,” says Brayden Cohen, Social Marketing and the Employee Advocacy Team Leader at Hootsuite. “It’s recommended to post at the beginning of the day since this is the time when people are most likely to catch up on their feeds. Lunchtime is always the best time since it’s the time when people are likely to be the most slack in their daily schedules. The hours that are after work can be beneficial, since people will be looking over what they’ve missed throughout the day.”

So, as you realize, there’s more involved in finding the best moment to publish on Facebook than just knowing when your target audience is on the internet.