Last Updated on April 18, 2024 by Ali Hamza
If you’re like most businesses, you probably spend a lot of time and money on getting your marketing message out to the right people at the right time. You don’t want to waste your money and manpower on unappealing or irrelevant messages. You also don’t want to annoy potential customers by sending them too many messages in an hour or day.
SMS has become an essential part of almost every marketing plan these days. It is cheap, effective, fast, and free. So how do you use it effectively to get the best return on your investment? Let’s take a look at some of the main ways in which you can utilize this nifty little SMS API Canada tool to increase your company’s sales.
Table of Contents
Write a Great Message
While it’s true that consumers expect brands to send messages that are relevant to their interests, it’s also true that consumers are also willing to pay a premium for brands that provide a quality customer service experience. With that in mind, you can use your brand’s positive attributes to your advantage by targeting your ideal customer and reaching out to them through SMS Marketing.
For example, if your company offers a large selection of products that are all great for different situations, areas of the country, etc., you can send messages that are tailored to the recipient’s location, interests, and budget.
Use a Summing Up
Let’s say you sell outdoor products. You can use the “summing up” method to great advantage by writing a quick note that summarizes your brand’s history, main products, and services. This will show your potential customer how trustworthy you are and give you a good introduction to start a relationship with them. This is especially helpful if you sell online and don’t live near where your customers are located.
Lead With Your Best Content
Another effective method to use when sending bulk messages is to lead with your best content. This is useful when you don’t know how many customers you’ll be sending messages to and you don’t want them to scroll through pages of unread messages before deciding to reply. You can also use this method to great effect when you’re running ads that are targeted toward specific individuals.
For example, if you have an ad that states, “Great Deals on Water Heaters,” you can lead with this ad and only send the ad to people who are looking for water heaters. By keeping the content at the top of the ad and the frequency of the messages low, you’ll still get the desired results.
Build an Effective Database Marketing System
A high number of unread messages in your database can be a huge turnoff for potential customers. But with a database marketing system, you can easily get a message to every customer in an hour or less. If you have a large enough database to be of any real value, you can start charging for ads in a matter of hours and receive tons of passive income from these customers.
These ads can be anything, as long as it’s relevant to the customers who view them. Depending on the type of business you operate, you can also use the database marketing system to drive more customers to your website by showing them other products that they might be interested in.
Go Native with iOS and Android Apps
When you use apps to support multiple platforms, you get a unique opportunity to create cross-platform experiences. This includes everything from how the app looks and works to the messages you send and receive. For example, if you use the Facebook app on iOS or Android to connect with your customers, you can send messages in which you can include the company’s name, address, and products.
This sends a clear message that your brand exists on two different platforms at the same time. By going native with your apps, you can make your brand’s story, facts, and products very visible and accessible to your customers at all times.
Do Something Different with Other Platforms
When you’re using a traditional method to get your message out to your customers and you see an opportunity to do something different, say, for example, “send your most relevant messages at 6 pm every night,” you might consider looking at other marketing channels to see what else you can do with your business. This is a great way to see if there is room for expansion and if there isn’t any potential market left that could be served by your message.
Bottom Line
In order to boost sales, you need to find a message that is relevant to your customers, attractive, and easy to read. You also need to send this message as often as possible, and in as many different ways as possible. In other words, send messages often, send them well, and send them in as many different forms as possible.
With so many options when it comes to sending mass messages, it can be difficult to know where to start. You might have a lot of great ideas for how to send mass messages, but until you actually try it, you won’t know if it works or not. The key here is finding the right combination of factors that work best for your business and its products or services.
