It is no exaggeration to say that video marketing is the next big thing in the internet world. It has emerged as an attractive and focused marketing option for a new generation of entrepreneurs and small businesses.
As part of digital marketing, video marketing is still a powerful way to attract real customers, right? But do you have the resources needed to compete with the big companies? For example, large companies have the professional equipment or knowledge to produce world-class videos. But can you buy the same luxury when designing a video marketing campaign? If your answer is ‘No,’ don’t worry because we present seven easy and attractive ways to attract subscribers with your videos without a big budget.
7 Easy And Impactful Video Marketing Ideas
1. Build Emotional Relationships With Your Audience By Introducing Your Brand
You can look at the best brands on the market and you will find one thing in common: they have created a loyal fan base who will always buy the brand’s products and services. Even if you offer a better quality product at a lower price, people will easily trust your business.
Customers will remember your brand for product quality and emotional connection. While, as a small business, the quality of your product still needs further analysis, you can certainly take advantage of the emotional connection.
To create an ad, try creating an online video that creatively uses visuals, moments, and sound to keep your audience beyond the first thirty (30) seconds. Experts believe that viewers will leave your video within the first thirty seconds if they find the content uninteresting. Also make sure to add your brand logo to every brand video.
The best way to keep this video marketing concept going is to shoot a brand recognition video. Websites like FlexClip and Canva allow you to browse through a vast repository of images and music to add to your marketing videos and create awesome brand intro videos. Demonstrate the human value of your brand to win brand recognition and audience clicks.
Before creating an intro video, identify how your product or service addresses customer problems. Once your audience discovers how your brand solves their problems, they will become your fans. Then you can enter it on your website home page (if any) and upload it on various social media websites like YouTube, Facebook, LinkedIn, Instagram, and the like.
2. Introduce Products and Services With Explainer Videos
As the name suggests, explainer videos best explain a product or service. There is a similar way to brand intro videos. However, brand recognition videos only focus on introducing the brand as a whole, while explanation videos focus on introducing certain products or services.
Explainer videos generally take less than sixty seconds and have a strong elevator pitch toward the end. Ensure your video marketing does not contain a lot of jargon and technical words so the audience can easily understand each message.
3. Show Your Best Self In Video Marketing
Videos are the ideal space to introduce your talents and skills. In SME video marketing, you will publicly showcase your best image and features of your brand/product/service. For example, in addition to sharing insights about product utility and behind-the-scenes, you can also upload how-to videos, simple guides, tutorials, webinars, and the like.
To create great video marketing, you must identify your USP (Unique Selling Proposition) or the things that make you different from the rest. It is also essential to make your video different and stand out from the rest or not like other conventional videos.
4. Ask Your Customers to Share Honest Reviews
Modern audiences prefer to read and check reviews before buying a product or service. Video testimonials are a foolproof way for small businesses to appear more credible. Of course, you can make video testimonials that are simple and easy to produce and according to your marketing strategy.
While online reviews are also an interesting option that consumers consider before buying, not only customers can also ask their employees to review products or services. The more people who leave reviews of your products and services, the better your video marketing visibility.
5. Announcing New Product Launch
We live in a time when consumer preferences can change at any time. They want something new and trendy. If your company doesn’t give them something new, the audience will probably move on to another company to get what they want.
So, if you want to keep your loyal customers while attracting new ones, consider launching a new product with stunning visuals. The right combination of engaging visuals and audio can keep your audience captivated and willing to buy your product or service.
6. Show and Answer FAQ
Set aside time to deal with your customers and answer their common questions. People usually choose small businesses to get a personalized experience. Live broadcasts can show customers that you care, and live sessions can also be excellent publicity stunts.
Publish your live broadcast date in advance and stick to the time. Also, encourage your audience to ask questions. The more questions you answer, the better the chance to show your customers that you care about their needs.
7. Edit Your Video To Achieve Perfection
Regardless of your budget, you should create professional-looking video marketing. Luckily, making professional videos doesn’t require any expensive equipment or software. Free video editing websites make it possible to create videos online. All you need to do is choose a template, add your video, add effects & transitions, insert music and export your video to social media platforms like YouTube, Facebook, Instagram and many others.
Creating online videos is an impactful way to grow your business. Check out some of the videos on the internet for ideas on how to do it well. Once you are sure about the process, go ahead and try it straight away. Then you will feel a significant impact on your business.