According to the latest report by IMARC Group, titled In-App Purchase Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027. the global in-app purchase market size reached US$ 103.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 323.7 Billion by 2027 exhibiting a CAGR of 20.20% during 2022-2027.

An in-app purchase (IAP) refers to any additional purchase of goods and services made within an application. It enables developers to offer their apps for free and monetize them by charging users for exclusive content and functionality. Developers can advertise upgrades to the paid version to access premium features, functions, and content or to remove ads. In recent years, IAPs have gained traction as they help improve download rates and brand awareness.

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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Market Trends:

The global in-app purchase market is primarily driven by the growing usage of smartphones and applications. Additionally, the increasing subscriptions of video streaming, gaming, and health and fitness applications amid the recent coronavirus disease (COVID-19) outbreak is another major growth-inducing factor. Furthermore, the integration of digital wallets to make IAPs more convenient, secure and fast, and the increasing adoption of aggressive promotional strategies like loyalty programs have augmented the product demand. Other factors, including the rising penetration of high-speed internet, inflating consumer disposable incomes, and increasing digital expenditure, are also anticipated to catalyze the market growth.

Breakup by Type:

  • Consumable
  • Non-Consumable
  • Subscription

Breakup by Operating System:

  • Android
  • iOS
  • Others

Breakup by App Category:

  • Gaming
  • Entertainment and Music
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-Commerce
  • Education and Learning
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Apple Inc
  • Epic Games Inc.
  • Google LLC (Alphabet Inc.)
  • King.com Limited (Activision Blizzard Inc.)
  • Netflix Inc
  • Rakuten Group Inc.
  • Sony Corporation
  • Spotify Technology S.A.
  • Tencent Holdings Ltd.
  • The Walt Disney Company
  • Tinder (Match Group Inc.).

Ask Analyst for Customization and Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/in-app-purchase-market

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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